Marketing Initiatives Limited (MIL) Announces Plans for TMCC 2012

Monday 20th February, 2012, Dar Es Salaam. Marketing Initiatives Limited (MIL) announces plans for Tanzania Marketing Communication Conference - TMCC 2012.

In the drive to evolve an intellectual platform for Marketing and Communication professionals in Tanzania to network, share ideas and learn from others both within and outside Tanzania, Marketing Initiatives Limited comes out with the roll-out plan for TMCC 2012. Ikechukwu Kalu and Rodgers Mbaga, both directors in MIL spoke to the press on the details of TMCC for 2012 on recently.

Talking about TMCC 2012, Mr Kalu said, ‘We are in the knowledge age and ‘knowledge is power’. We need to constantly review, update and reassess our competences to ensure we remain competitive across the globe. We started this movement last year with Tanzania Marketing Communication Conference - TMCC 2011. It was well attended and active interaction has continued amongst participants who are professionals in the field of Marketing, Advertising, PR and Communications. We promised at the beginning, the conference would an annual event. We will keep to our promise by having this year's conference in September 2012’.

Mr. Mbaga, also speaking on the plan added 'We do recognize that there aren’t many opportunities for Marketing and Communication professionals to network and update their knowledge of best practices in their industries, hence the need for regular programs'. To fill this gap, Marketing Initiatives Limited will organize seminars / workshops quarterly in addition to the annual conference.

Giving further elaboration on the plan for the year, Mr. Kalu, confirmed September as the conference month and threw some more light on the seminars / workshops  leading to the conference: -

·         April                     Workshop / seminar         

·         June                      Workshop /seminar       

·         September           Conference

·         December            Marketing 'Safari'

Mr. Mbaga said that the theme for 2012 is "Marketing and Marketing Communication in a Developing World". This theme will run through all the initiatives for 2012 thus enabling us to explore the different ramifications of Marketing and Communication in a developing world.

Kalu further stated that the success of TMCC 2011 was largely due the involvement of participants and sponsors in the details of the conference. We will continue in the same vein this year. We would like to sincerely thank our sponsors for the TMCC 2011; The Citizen, Clouds Entertainment, Ndovu Special Malt, Vodacom, Aggrey & Clifford and UTT for believing in us enough to support a maiden edition. We hope you will extend same and even more support to us this year.

To all those who participated in TMCC 2011, we thank and want to assure you that it will be bigger and better this year.

About Marketing Initiatives Limited:

Marketing Initiatives Limited (MIL) is a limited liability company duly incorporated under the laws and regulations of Tanzania with the  sole aim of organizing and managing the Tanzania Marketing Communication Conference, the associated seminars / workshops and other marketing initiatives that might become apparent during the course if its existence.